Navigating the Maze of Film Distribution
The world of film distribution can be a daunting and complex one, especially for independent filmmakers. With so many different options and considerations, it's crucial to approach this stage of the filmmaking process with a clear understanding of the landscape and a strategic plan in place.
1. Understand the Different Types of Distributors
The first step in navigating film distribution is to understand the different types of distributors that exist. There are three main types:
Major Studios: These are the big names in the industry, such as Warner Bros., Universal, and Sony Pictures. They have the resources and reach to get your film into theaters across the country.
Independent Distributors: These are smaller companies that specialize in distributing independent films. They may have less reach than major studios, but they can offer more flexibility and a more hands-on approach.
Sales Agents: These companies act as intermediaries between filmmakers and distributors. They will shop your film to distributors and negotiate the terms of a distribution deal.
2. Know Your Target Audience
Before you even start looking for a distributor, it's important to know your target audience. Who do you want to see your film? What are their interests and demographics? Once you know your target audience, you can start to identify distributors that specialize in reaching that demographic.
3. Consider Your Distribution Goals
What are your goals for your film? Do you want it to get a wide theatrical release? Or are you happy with a smaller release in select theaters or on VOD? Your distribution goals will affect the type of distributor you look for and the terms of the deal you negotiate.
4. Do Your Research
Once you have a general idea of what you're looking for, start researching distributors. Read industry publications, attend film festivals, and talk to other filmmakers to get recommendations.
5. Shop Your Film Around
Don't just send your film to the first distributor you come across. Shop it around to a few different companies to get the best possible deal.
6. Understand the Terms of the Deal
Before you sign any contracts, make sure you understand the terms of the deal. This includes things like how much the distributor will pay you, how long they will have the rights to your film, and how you will be compensated for different types of distribution, such as theatrical, VOD, and foreign sales.
7. Get Legal Advice
It's a good idea to get legal advice before you sign any distribution contracts. An entertainment lawyer can help you understand your rights and make sure you are getting a fair deal.
Film distribution is a complex process, but it doesn't have to be overwhelming. By understanding the different types of distributors, knowing your target audience, considering your distribution goals, doing your research, shopping your film around, understanding the terms of the deal, and getting legal advice, you can increase your chances of getting your film seen by a wider audience.